Visual Identity
Boost the brand’s visibility with a strong visual identity that is perfectly aligned with your core message and strategy.
Why is a well-designed visual identity great for your business?
Stand out from other businesses in the industry with a unique digital presence. While some rely on overused logo templates, your brand's visual identity reflects the individual vision and strategy.
Improve brand visibility by creating a consistent and identifiable image. See how leaving a lasting impression in the minds of your users and business partners increases brand recognition on the market.
Let’s strike the right balance between following trends and sticking to proven practices. Stay ahead of the curve with a balanced logo design that is both modern and stands the test of time.
Form a strong bond with your target audience through a consistent visual identity that clearly conveys both brand values and messages. Memorable, meaningful communication leads to increased customer loyalty.
A distinctive logo, colour pallet and typography are essential components of content marketing strategy across all platforms. Unify your brand's narrative with consistent visual language.
Want to make a strong first impression with the launch of a new brand? Or maybe you’re looking for an energizing rebranding? Either way, a new or improved visual identity is what marks the next big step on your journey.
Maria Krupka
Graphic Designer
Visual identity services
How do we approach designing Visual Identity?
Before pen meets paper, designers familiarize themselves with the creative brief prepared by the engagement team. Your communication is at its most effective when all the visual elements of your brand identity are perfectly aligned with the brand's overall message.
Redefining industry standards with online casino’s design
Kosmonaut, a licensed online casino, asked hero/dot to design its branding and guide its launch. We pushed our creative limits to deliver a space-themed visual identity that is both flashy and subdued, revealing and mysterious. Inspired by the exciting visuals, we moved on to crafting the brand’s marketing strategy for successfully launching the casino and boosting engagement.
Main principles of Visual Identity design
Creating a good visual identity for a client is a collaborative process. We base our creative process on a deep understanding of your business, strategy and creative vision.
FAQs answered by our Graphic Designer
What is included in a visual identity service?
The development of your own visual identity begins with the creation of a moodboard. Next, we present three different options for the look & feel, which include initial ideas for the custom logo design, typography, colour palette, illustrations, or icons. Upon selecting the preferred stylistic direction, we proceed to develop the brand book. Finally, we produce all the necessary visual assets, both digital and print. The format and quantity of these visual elements are primarily determined by the client’s needs and the nature of their business.
How long does it take to create a brand's visual identity?
The process can actually take from a few days to several weeks. It all depends on how many visual elements are to make up the identity and how quickly the client responds. It’s important to remember that visual identity is only a part of the brand’s identity, so the whole process of creating a new brand can take longer.
How do you balance aesthetics and functionality in visual identity design?
It’s important to keep in mind that the brand’s image is not just composed of "pretty pictures", but also the way it communicates, the language it uses, and the core values it conveys. Before creating a great logo, it’s crucial to conduct proper research, identify the target audience and establish objectives. That is why collaboration between the design and engagement teams is so important. Only with a strong foundation can we, as professional designers, proceed to craft an identity that is both functional and aesthetically pleasing.
How can I ensure my new logo is up-to-date?
Just like fashion or interior design, trends in visual design are constantly evolving. By closely monitoring changes in the industry, both domestically and globally, we stay informed about what is currently in high demand and what is slowly on its way out of style. There’s no need to fear a refresh or even a complete redesign of our image, if it has the potential to bring positive outcomes.
How do I ensure my brand identity is consistent across all platforms?
The brand book serves as a comprehensive reference for maintaining visual consistency. It contains in-depth specifications for all visual elements of the identity, such as logo usage, brand colours and combinations, typography, marketing materials, and even animations. We recommend that the brand book is available to everyone involved in the brand development process, including professional designers, copywriters and social media managers.
