Digital Product Design
Hero/dot is the ultimate destination for creating digital products that turn into profit. Our multidisciplinary team of experts combines creativity and technical skills to transform your business ideas into a success story.
How can you benefit from all-in-house digital product design?
Hardly anyone creates great products for purely altruistic reasons. Disclose your business goals and strategy during product workshops, and see how each decision within the project serves one purpose: meeting your success criteria.
Make your new business endeavour shine brightly with a Unique Value Proposition. Thanks to competitive analysis and target audience research, we uncover market gaps and propose profitable tweaks to your initial concept.
Attract, engage and delight your customers by thinking long-term from the very beginning. We implement elements of business and marketing strategy to our product design projects, planning small wins that in turn perpetuate clicks, taps and downloads.
Digital product design is a team effort. Our business, engagement, design and development experts work together to breathe life into your brand-new digital product. As a result, we cover all your business needs in one place, saving you time and money.
We pay impeccable attention to validating new ideas for successful products at the early stages of the design process. From user research, and rapid prototyping of user interfaces, to choosing the right technology stack, we anticipate problem-solving by cutting short any hanging threads.
High usability and aesthetic value can win over even the most reluctant customers. During the user interface design process, we appreciate your opinions and ask for feedback. In turn, we deliver you a product that is both practical and visually stunning.
let’s make it happen!"
Digital product design services
Learn more about product design process
In the ideation phase, we focus on making your product vision a digital reality, regardless of whether you have a specific plan or a general concept in mind. During the client workshops and throughout the next stages of the process, your initial idea undergoes iterative refinement to produce the best possible solution.
User-centred design and development of a web mentoring app
Working with Capabox, a startup targeting GCC countries, we handled branding, product design and development of an online mentoring application. Since the platform’s appeal lies in interpersonal communication between mentors and mentees, we took a user-centred, holistic approach. With core features like matching, communication and skill tracking, we made sure the product matches our client’s business requirements.
How to design successful products?
By tapping into design thinking, our digital product designers engineer innovative solutions that click with your end user.
FAQs answered by our product designer
How do you validate new product concepts?
The possibilities for new business concepts are limited. Even if you come up with a great idea, there is also a good chance that someone else across the globe is designing it right now, or has already launched it. That’s why we validate your concept against its potential rivals on the market. With competitive analysis, we seek market gaps that the new product can fill and thrive in. In a startup approach, we may rely more on gut feeling and evaluate it post-launch. However, proper research provides greater certainty that the finished product finds success in the market.
What happens after the product’s launch?
The launch of your product is just the beginning of the digital product design process. We usually release the minimum variable product as an initial test version to validate its full potential. The bottom line is to select a core functionality that has the power to start the flywheel effect. The fact is, MVP can’t feature everything – you have to start small, analyse customer feedback, and see how you can tune your product with tweaked or added functionalities. That’s why it’s so important to develop a growth plan in advance.
To what extent do you involve the client?
You can either be involved right from the beginning, or simply trust in our expertise. If you have a certain degree of interest in product design, we’re glad to include you at every stage of the process. By taking you step by step through every production result, starting with simple wireframes, we eliminate the risk of costly reworks later on. Of course, we understand that some clients prefer to only see the final design. In this case, we present you with the finished, coloured and clickable mockup to ask for review and approval.
What's the role of UX and UI design in digital product design?
There are many intersections between UX and UI. When designing user experience, you need to think about user interfaces and vice versa. UX design is all about crafting a logical information architecture on each screen and creating connections between all the functionalities. UI, on the other hand, gives it an appropriate look & feel to the user interface. As digital product designers, we usually start with a simple flowchart that outlines the user’s path through various screens. After creating a wireflow for the whole app, we move on to crafting lo-fi wireframes that act as an outline of the final, hi-fi mockup.
